Mitta african fabrics creations

BRANDING PROJECT

Mitta means “Friendship” in ancient Pali language. Mitta value is great Friendship with everyone involved in the making and purchasing of Mitta products.

Love and Hope Bridging the World is the motto.

Established in 2011, Mitta inspired by the vitality and the diversity of African culture uses African Ankara wax print fabrics purchased from local market in Douala Cameroun. Working together with APAN (Association pour la Promotion de l’Artisanat et de la Nature) producing series of products, bridging distances between different cultures with the vivid and colourful stories told in these fabrics.

TASKS & KEY ACHIEVEMENTS

I was the director and designer of Mitta African Fabric Creations. My main responsibilities include creating the brand’s visual identity, brand guidelines, background story, marketing strategy, and social media marketing. I also establish rapport with all stakeholders, including APAN, involved in the production and realisation of Mitta’s products.

I am the selected Young Blood Designer Market holder for the Power House Museum, having received the Cultural Award and Young Designer of the Year Award for celebrating African Australian culture. I have been featured as a designer at African Fashion Week Melbourne, where I organise photoshoots for the product range and collaborate with photographers, makeup artists, stylists, and models.