The TRee Surgeon Professionals

BRANDING PROJECT

The Tree Surgeon Professionals is a highly skilled team led by consulting arborist George Hempel who has worked as a tree surgeon for over 25 years. The Tree Surgeon Professionals have operated in the Blue Mountains since 1998, with many happy customers from Lapstone to Katoomba. More than half our work is generated by returning customers or word-of-mouth recommendations.

TASKS & KEY ACHIEVEMENTS

As a versatile professional, I collaborated closely with clients to research and craft compelling business background stories. I effectively communicated to understand their unique history, values, and goals, creating narratives resonating with target audiences. My role included implementing brand identity strategies, crafting visually compelling logos, and collateral, resonating with the target audience. I managed end-to-end website projects, improving online visibility and user experience through design, content creation, and SEO optimisation.

Additionally, I oversaw the printing process, creating print-ready files, ensuring quality output. Implementing SEO best practices resulted in improved search engine rankings, while providing general administrative support and project management expertise ensured smooth workflows and timely deliveries.