NJURI COFFEE

BRANDING PROJECT

Njuri Coffee deals direct with the farmers importing best quality freshly harvested Kenyan Coffee Beans from Mt. Kenya region to Australia. Coffee beans are roasted in Sydney then brewed with love and passion. Njuri not only making sure the quality of the coffee it delivery into the customers taste bud, but also everyone involves in that cup of coffee in customer’s hand is getting a fair share and happy.

TASKS & KEY ACHIEVEMENTS

As the Director and Co-founder of Njuri Pty Ltd, I was spearheading in the establishment of the company and brand from the ground up. This involves conducting extensive research on the history, background stories, and images of Kenyan and African coffee to inform the company identity design and brand strategy. I strategically designed the brand identity, encompassing the logo, colour palette, supporting graphics, and print and digital marketing collaterals. Collaborating with Marrickville council and SSI (Settlement Service International), we organised and planned refugee barista training program.

Furthermore, the company imported coffee from Kenya for green coffee bean wholesale in Australia and set up a coffee cart in Steel Park Marrickville. Services included coffee, snacks, and drinks, marking an exciting venture into the local market.