The TRee Surgeon Professionals

BRANDING PROJECT

The Tree Surgeon Professionals is a highly skilled team led by consulting arborist George Hempel who has worked as a tree surgeon for over 25 years. The Tree Surgeon Professionals have operated in the Blue Mountains since 1998, with many happy customers from Lapstone to Katoomba. More than half our work is generated by returning customers or word-of-mouth recommendations.

TASKS & KEY ACHIEVEMENTS

As a versatile professional, I worked closely with clients to research and develop compelling business background stories. By understanding their unique history, values, and goals, I created narratives that resonated with target audiences. My responsibilities included implementing brand identity strategies, designing visually engaging logos and marketing collateral, and ensuring alignment with the target market.

I managed end-to-end website projects, enhancing online visibility and user experience through effective design, content creation, and SEO optimisation. Additionally, I supervised the printing process, preparing print-ready files and ensuring high-quality output. My application of SEO best practices led to improved search engine rankings, while my project management expertise and administrative support ensured smooth workflows and on-time project delivery.