The TRee Surgeon Professionals

BRANDING PROJECT

The Tree Surgeon Professionals is a highly skilled team led by consulting arborist George Hempel who has worked as a tree surgeon for over 25 years. The Tree Surgeon Professionals have operated in the Blue Mountains since 1998, with many happy customers from Lapstone to Katoomba. More than half our work is generated by returning customers or word-of-mouth recommendations.

TASKS & KEY ACHIEVEMENTS

Working closely with clients to research and develop compelling business background stories. Understanding client unique history, values, and goals, I create narratives that resonate and meet the clients need. Responsibilities included implementing brand identity strategies, designing visually engaging logos and marketing collateral, and ensuring alignment with the target market.

Managing end-to-end website projects, enhancing online visibility and user experience through effective design, content creation, and SEO optimisation. Organising print management, preparing print-ready files and ensuring high-quality output.